02 / Strategy

Market & Competitor Research

Map your category — competitors, opportunities, messaging, and the position only you can credibly own.

Competitor teardown

Side-by-side analysis of 5–10 competitors: positioning, pricing, messaging, channels, weaknesses you can attack.
Customer interviews

Five to ten 30-minute interviews with current or target customers. Pain points and language straight from their mouths.
Opportunity sizing

Which segments are big enough, growing enough, and underserved enough to be worth your time. With numbers.
Positioning recommendation

A one-page positioning brief: who you serve, what you do, what makes you different, why now.

Scoping — week 1

We agree on the strategic question, the competitor set, and the customer profile worth interviewing.
Desk research — week 2

Competitor sites, paid ads, organic content, pricing, reviews. Patterns surface fast when you look across 10 at once.
Interviews — weeks 3–4

Customer conversations, 30 minutes each, recorded with consent. Transcripts and themes back to you within 48 hours per call.
Synthesis — week 5

One written report: findings, opportunities, recommended positioning, and the three things to do first.

Who do you interview?

Current customers, lost-deals, and ideal-profile prospects you have not closed yet.
How is this different from a survey?

30-minute conversations surface motivation, language, and tradeoffs a survey cannot.
Will I learn anything I don't know?

Usually yes — the assumptions we hear from founders rarely line up with what customers say in interviews.