01 / Strategy

Marketing Strategy & Consulting

Clear goals, audiences, messaging, channels, and a written action plan for measurable growth.

Goal & audience mapping

Business goals translated into marketing KPIs. Buyer personas built from interviews and data, not guesses.
Channel & message strategy

Which channels to invest in, in what order, and the messaging that earns attention on each one.
Quarterly action plan

A written 90-day plan with named owners, deadlines, and measurable success criteria per initiative.
Monthly strategy review

A standing call to look at the numbers, kill what isn't working, and double down on what is.

Discovery — week 1

Stakeholder interviews, data review, competitor scan. We surface the strategic question that actually matters.
Strategy — week 2

Written strategy doc: goals, audiences, messaging, channels, budget allocation, success criteria.
Action plan — week 3

Quarterly roadmap with named owners and dates. We translate strategy into something a team can actually execute.
Review cadence — ongoing

Monthly review of leading and lagging indicators. We adjust the plan against real numbers, not opinions.

Will this be a 60-page PDF nobody reads?

No. The output is a one-page strategy + a quarterly action plan you can hand to a marketer or agency tomorrow.
Do you also execute the plan?

We can. Many clients start with strategy and then engage us for execution on specific channels.
How long does it take?

Three to four weeks from kickoff to a written, defensible strategy.