05 / Measurement
Data, Measurement & Automation
Dashboards, events, conversion tracking, CRM, automation, and the continuous process improvement that compounds.
What you get
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Event & conversion tracking
GA4 + server-side events, properly attributed across the funnel.
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Marketing dashboards
Looker Studio or your stack — leading indicators, lagging indicators, no vanity metrics.
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CRM hygiene & automation
Pipeline stages, lead scoring, hand-offs, automated nurtures.
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Workflow automation
Zapier / n8n / Make pipelines that remove the 5-minute manual tasks repeated 40 times a week.
How we work
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Audit — week 1
Current tracking, current dashboards, current automations.
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Foundation — weeks 2–3
Events instrumented, server-side setup, attribution windows aligned.
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Dashboards & automations — weeks 4–5
One canonical dashboard. Three to five automations.
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Iteration — ongoing
New automations as patterns emerge.
Common questions
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Do you build dashboards or just spec them?
We build them. Looker Studio is our default.
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Will this work post-cookie-deprecation?
Yes — we set up server-side events and consent-mode-aware tracking.
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Can you integrate with our existing CRM?
HubSpot, Salesforce, Pipedrive, Monday — yes.