About the studio
We removed the layer between you and the work.
We are two operators in Israel — a developer and a marketer — running a studio of two by design. The work an agency would split across project managers, account leads, and outsourced labour, the two of us do ourselves.
01 / Why we started
Most agencies bill for the layer between you and the work.
We both spent years inside agencies — one in engineering, the other in growth. The pattern was always the same: a senior pitches the work, a junior does it, an account manager describes it back to the client. The layer between the buyer and the builder got thicker every year.
We did the math. The middle layer was the most expensive part of the bill and the least valuable part of the project. So we removed it. No project managers. No account leads. No outsourced contractors.
We take three projects a month. That number is not marketing — it is the upper bound of what two people can do well. When we are full we say so. When we accept you, you have all of us until the launch is real and the funnel is moving.
Principles
Five rules we will not break.
These are not values we wrote for a careers page. They are the operating rules that decide what we say yes to and what we walk away from.
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We do the work or we do not take it.
If a project needs capacity we don't have, we say no. We don't ramp up sub-contractors and we don't sell you a senior who hands the work to a junior. The two people pitching are the two people building.
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We bill for outcomes, not hours.
Hour-billing rewards slowness. We scope a project and price it. If we move fast and ship early, that is our problem to solve, not yours to subsidise.
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Everything is version-controlled and reproducible.
The site you get is on GitHub the day we hand it over. Servers are configured in code, deploys are scripted. If we got hit by a bus tomorrow, your in-house team could pick up where we left off without a "tribal knowledge" tax.
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We measure what we ship.
Every site we build leaves with Core Web Vitals budgets, automated checks, and a dashboard you actually open. If a number moves, we know about it before you do. If we cannot measure it, we cannot promise it.
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We tell you when you are wrong.
Politely, with reasoning, and with an alternative — but we tell you. We are not a yes-vendor. The version of the project we ship is one we will defend in public, and that requires us to push back when we believe a decision is the wrong one.
The two of us
You will be working with these two people. No one else.
Every email, every Slack message, every commit, every deploy. Direct contact, both directions, every day of the project.
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Digital Marketer
Israel Mor Joseph
Runs the growth side. AI-driven SEO audits, automated lead capture, performance marketing, and weekly reports written by the person who ran the campaigns.
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How we work
Four steps. No surprises.
We compress the engagement so the work starts on day one and the proof starts on day fourteen. No three-month discovery phase, no fifteen-page deck.
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Discovery — week 1
A 60-minute call, written notes, and a one-page brief. We confirm scope, agree on success metrics, and lock the timeline. If the fit is wrong, we say so here, before either of us is invested.
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Engineering — weeks 2–5
We build in public. Daily commits, a staging URL from day one, weekly demos. You see progress while it is being made — not at the end of a black-box phase.
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Ship — week 6
Deployed through automated pipelines with rollback ready. Performance budgets, monitoring, and analytics live before traffic hits. You launch with the dashboards already populated.
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Measure — week 7+
A weekly written report on what moved and what did not. We adjust based on real numbers, not opinions. The marketing engine compounds; the engineering keeps the floor solid.
