Blog
Insights, tactics, and field notes on marketing, engineering, and AI.
-
AI & automationHow AI and automation are changing marketing
What used to take hours now takes minutes. Discover the tools, approaches and AI strategies that let a small team produce big-team…
Read more -
StrategyHow to build a marketing strategy before you start advertising
The most common mistake in digital marketing is to advertise before you have a strategy. Here is the framework we apply to…
Read more -
Paid campaignsWhat businesses must measure in paid campaigns
Most advertisers look at the wrong metrics. Find out which KPIs actually tell you whether your campaign is succeeding — and what…
Read more